Stuart's business career started in brand management with Procter & Gamble, where he was associated with numerous classic advertising campaigns, from CREST (Look Ma, No Cavities) to VIDAL SASSOON (If You Don't Look Good, We Don't Look Good). He was Vice President of Marketing for St. Ives Laboratories and Alberto Culver, before starting his own personal care products marketing consultancy, FINE SOLUTIONS, where he consulted with such companies as UNILEVER, DIAL AND SUNSTAR JAPAN. Growing up in Boston, he saw numerous Golden Age Broadway musicals in tryout, from hits like Streisand's FUNNY GIRL to flops like Mary Martin's JENNIE. Since then, he has seen virtually every musical ever written, and has the programs to prove it.